| REACH VOTORS
ON RADIO at home at work or in the car Key Points |
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- Voters in are more likely to be “heavy users”
of radio than of TV (including cable and satellite) or newspaper.
- The average American spends about 3 hours every day with
radio.
- About 1 of every 4 homes has some form of TiVo/DVR
and half of them fast forward through commercials. About half of them
don’t watch the day of broadcast, and may not watch for 3 to 7
days. How do you guarantee your last weekend and election eve spots
get seen before the election?
- Cable TV reaches less than 60% of the HH –
the rest get either satellite TV (which can’t carry local ads)
or only broadcast TV.
- You can count on radio to deliver your message in a timely
manner in an environment that is considered like a neighbor talking,
not a mass medium.
Sources: RAB, Nielsen and Scarborough
RECORD OF REQUEST FOR POLITICAL ADVERTISING INFORMATION ON BEHALF OF CANDIDATE FOR PUBLIC OFFICE
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Citadel Broadcasting Company will provide your
campaign with information to aid your advertising decisions for the
2008 Primary. Send the completed form immediately to receive the following introductory campaign aids: • The 2008 Broadcast Political Advertising Guide. • Revealing studies showing which stations appeal to those who vote Democrat or Republican. • Studies concerning which stations have audiences who vote in all state elections. • Unique Internet advertising plans, which can serve any size campaign regardless of budget. • More info on Demand |
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